Marketing communication is designed around an effect, or the thoughts that come into the mind of the person experiencing the ad. Marketers identify factors and relationships between variables and coordinate them to produce a desired reaction or association in the mind of the consumer. This is known as a
Communication in marketing is a two-way street. The promoter sends a message to interested parties and they are expected to receive the message with the intended meaning. However, this is not always the case. Some marketing messages are received differently than the author intended, which creates a gap or
An agent we'll call Hiroto loved to travel and often spent summers overseas learning new cultures. During his time away, Hiroto asked another agent in his office to look after his clients and answer inquiries about listings. The arrangement worked so well that he wondered if he could shift
An agent we'll call Grace was a veteran real estate agent with over 40 years of experience. Her business model had changed from seeking to receiving leads and referrals. Her clients often referred their grown children to use her services. Grace's webmaster designed her site in Wordpress and was
An agent we'll cal Qayima serviced an area that spanned several boards. She was looking for an IDX or DDF solution that showed listings from multiple boards to make house hunting more convenient for her website visitors. There didn't seem to be very many options to show Canadian real
An agent we'll call Anees procrastinated about making a website because he wasn't confident in his writing skills. He was a brilliant accountant and financial advisor but struggled to write compelling sales copy. His farm area was in an affluent neighbourhood and he was looking for an immersive website
An agent we'll call Atlas was looking for a new website that he could keep for a long time without worrying about it becoming obsolete. He wanted something he could move it to another server, if necessary. It had to be inexpensive and still be able to grow with
An agent we'll call June loved using Wordpress. She needed a real estate plug-in that was easy to use and supported search engine optimization, her ultimate goal. After researching and testing a few plug-ins, she discovered Agent iFrame®, Canada's most affordable, most flexible mapped listing software. Her personal success
Communication is the foundation of integrated marketing so promoters need to understand the basics before they can create a marketing program. The basic model will produce an effect based on how consumers will process the message. This has implications for planning and strategy but also how the response is
A couple that we'll call Team Akpabio wanted to show listings that were specifically suited to the needs of their clientele. Many of them were interested in buying homes with in-law suites. Their clients were mostly first-time buyers who wanted extra income to help with the mortgage. They configured Agent iFrame®
An agent we'll call Raj was a new licensee in a large Canadian city. He wanted to create a farm area to focus his marketing expenses and make a name for himself in a certain area. He had a basic website with his national brokerage but wanted something more
An agent we'll call Brie needed a Canadian MLS listings solution that could be used on her Squarespace site. She looked at several different solutions and settled on Agent iFrame® due to its flexibility and capped cost for multiple websites. The sign-up process was simple. Her assistant was able
The real estate market tends to be segmented into two distinct categories: buyers and sellers. From there, it is usually segmented into categories such as 'first-time buyer' or 'real estate investor'. These segments help focus promotion so that communication is delivered in a concentrated form to the people who are
Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking. Internal sources of information are retrieved from past experiences (good and bad), personal knowledge regarding the purchase, and intuition. External sources include
The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this means getting home owners to list their property and to influence home buyers to shop at your 'store'. The purchase is just one component at
Promotional management requires a good understanding of the various moving parts in a promotional plan. When the promotional mix presents messaging to the right people with the right message, a campaign is considered a success. A real estate promoter needs to carefully consider what goes into the mix and
The Internet has become the de facto standard for reaching customers as online advertising is now more relevant to real estate promoters than print. Over time, more ad dollars have been allocated to search engine and social media ads. In the future, marketing online will become simpler and more
There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each group requires a slightly different campaign but all campaigns can be centred on a fundamental promotional message. This allows maximum return on investment when designing
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an
The online marketing toolkit for sales representatives hasn't changed that much in the past 10 years. We have seen some improvements to reliability and automation. Online advertising seems to be sorting itself out, slowly. Websites are becoming more standardized, and continue to be centralized under major brands. Things will
I am very pleased with my website. The company is very pleasant to work with and their communication skills are excellent. Barbara Aitken https://vancouverislandhome.net
Squarespace allows real estate agents to build attractive, functional sites with a minimal investment of time and money. It features an assortment of beautiful themes that are designed to work with mobile and desktop browsers. Unfortunately, it's fun and easy personality lacks one thing: a catelogue of plug-ins, especially
Do first-time buyers contact you with requests to show them 'fixer-uppers'? Savvy buyers know this segment of the market has good values for anyone interested in investing some sweat equity. This group can also be high maintenance because they are looking for the right house to fix up, not
Yes, contact us to join our reseller program when you have reached five referrals in one year.
Simple, targeted marketing for niche groups A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It's usually created for search engine marketing and pay-per-click advertising. You've probably seen an ad that goes to a
Real estate marketing budgets are inverse to ROI. Why? Pullig et al published a real estate research paper titled, “Lead Generation – What Really Works?” (2008). The basic data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you'll recognize some
Testimonial for Agent iFrame® Map Search Plus Many thanks – I like it! Sandra Carswell www.cowichanvalleyrealestate.me
Testimonial for Agent iFrame® Map Search Plus Thank you for adding the map search on my website. Very helpful for anyone viewing listings on my site to pinpoint property location. Thanks again for introducing me to this new addition to improve and add value to my website. Wendy Dupon
Agent iFrame® Map Search has launched Canada-wide as of July 2, 2020. Designed to be highly engaging for the visitor, Agent iFrame® has friendly user controls and a powerful search form. The advanced search fields make it fun and easy to treasure hunt. Clients will return again and again
If you're like most agents, you have probably chosen to use Outlook or GSuite for hosted email. It makes sense because the benefits of permanently archived mail, advanced security, and high delivery rates compensate for the small monthly cost of the service. There are other benefits, too, like online
Organic and PPC advertising Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites. A well-optimized site with pages that feature unique, relevant content will gain search engine ranking for free, which is known as organic traffic. It comes from a
The Internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture, both in terms of how wonderfully efficient it is and the wildly exponential growth of the idea. The website as a
Some people find website technology to be a labyrinth of mystery and contradiction. The idea seems easy enough. You might start by asking a few colleagues what they recommend, talk to their tech guys, and see what fits your budget. The research is going well until someone mentions something
If you have a Wordpress site, there are plug-ins that allow you to optimize the content for search engine ranking. The most popular one is called Yoast SEO, which is produced by a company in the Netherlands. It has over 5 million installations with a rating of 5/5 from
Artificial intelligence is probably the number one news story since the smart phone. The name of the technology certainly captures the imagination. But mainstream AI is really just statistics and semantic relationships that materialize nuances in data patterns. It seems spooky when a search engine knows what we're looking
Shared needs, common interests, and similar lifestyles tend to create lucrative niche markets which allow Realtors to show off their marketing skills. Identifying an unserved niche is exciting because it means you've found a virgin market that may be especially profitable or have an attractive growth trajectory. Finding
Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early 60's. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and subsequently influences how the message is
A recent study by the National Association of Realtors highlighted the issue of keeping up with technology. It was cited as one of the most challenging problems the membership was facing. Perhaps the greatest challenge for non-techies is sorting the fads from the trends so resources are allocated wisely to
Most salespeople are willing to budget for a sensible marketing plan but some worry to the point of inaction. A common response is, “Who knows what new technology will come out next year and make everything obsolete?” Sometimes a personal endorsement persuades coworkers to buy into a hot, new
How is a Realtor® supposed to stand out from her competition online? It's a question that webmasters and marketing assistants hear often and struggle to answer. They do their best to write cheerful website copy but the problem is that everyone says the same thing, and the result is noise.
FOR IMMEDIATE RELEASE TRES Labs 1027 Davie Street, Vancouver, BC V6E 4L2 Toll-free: 877-556-4233 info@realtywebsites.ca TEXT-MESSAGING WEBSITE LISTINGS AND CONTACT FORMS Vancouver, Canada: RealtyWebsites.ca is pleased to announce three industry leading upgrades to Agent iFrame®, a DDF® and IDX listings solution that allows agents to copy-paste automated listings into any
Password security is among the most challenging issues facing businesses today. When a large consumer site is hacked, the email addresses and passwords are sold or shared freely online. It's relatively simple for bad guys to merge databases from different sources and compile a "login profile" for you as an
Are you having difficulty receiving email from a customer or a supplier at your Outlook email account? Sometimes the IP address of a server that sends mail is blocked by Outlook temporarily. If email doesn't resume again, you might try unblocking the sending IP by visiting https://sender.outlook.com. The Microsoft office
In 2017, TRES Labs (realtywebsites.ca) surveyed 250 real estate agents and asked them some questions about real estate investing and decision-making tools. It turns out that approximately one-third of real estate professionals are also investors, having owned at least one rental property at some point. For the remaining group, we
A brief history of agent websites In 1999, when real estate agent websites were beginning to appear online, the early adopters of the technology entered listings manually. To do this, one needed to understand HTML, FTP, and the ins-and-outs of managing a hosting account. This was completely foreign to the
The current regulations for archiving documents for sales stipulate that an agent and/or brokerage must retain the paperwork for a deal for at least seven years. As more transactions are done electronically, it becomes vital that an agent archive these files in such a way that they can be retrieved
Realtors® in the Victoria and Vancouver Island Real Estate Board now have their own version of Agent iFrame® that features the local IDX data. Agents enjoy all the same features with the added benefit of a customizable search for niche business plans and areas. Contact us today for more information.
Are you looking for a low-cost Realtor website for your business? With our Managed Wordpress Hosting and Agent iFrame®, you receive a free Wordpress site that is ready for you to start editing. Here are some of the features you can use to compare with other IDX and DDF®
Point2Agent allows you to create embedded content very easily by using their iframe funtion in the webpage editor. Point2Agent has kindly provided these instructions for their users: https://point2.zendesk.com/hc/en-us/articles/204688994-Add-an-iFrame Call our office toll-free at 877-556-4233 if you need any assistance.
Thanks very much to the publishers of REMOnline for printing part two in our series on real estate investor perspectives. We appreciate the coverage of this important and useful information for all the real estate agents in Canada. You can read both articles here: http://www.remonline.com/?s=tres+labs