realtywebsitesadmin

About RealtyWebsites Admin

This author has not yet filled in any details.
So far RealtyWebsites Admin has created 85 blog entries.

C.A.R.E. About Your A.I. Work

By |November 30th, 2023|Categories: Just for Brokerage Managers, Learn Stuff, Nuts and Bolts|Tags: , , |

Navigating the digital frontier with cutting-edge tools like AI requires not just expertise, but a compass of integrity and purpose. At TRES Labs and RealtyWebsites.ca, we understand the power of technology to transform and enhance our professional landscape. That's why, as we delve into the principles of responsible AI

Comments Off on C.A.R.E. About Your A.I. Work

Smart Home Tech Safety

By |November 22nd, 2023|Categories: Learn Stuff, Nuts and Bolts|

Technology has made our lives easier, safer, and more comfortable. Smart homes today integrate many types of devices that connect to the Internet and nformation from them is available on our phones when we’re away from home. They let us monitor what is going on when we’re not there.

Comments Off on Smart Home Tech Safety

Building Trust and Mitigating Conflict in the Transaction

By |November 15th, 2023|Categories: Learn Stuff|Tags: , , |

Cognitive dissonance is a psychological phenomenon that occurs when an individual holds two or more conflicting beliefs, values, or ideas. In the context of real estate, cognitive dissonance can arise when a buyer or seller experiences a conflict between their beliefs and actions, or when they are presented with

Comments Off on Building Trust and Mitigating Conflict in the Transaction

Boxibl: Small Homes That Unfold In One Hour

By |November 1st, 2023|Categories: Learn Stuff, Marketing Tools for Realtors, Real Estate News|Tags: , , , |

Boxabl is a Las Vegas-based housing construction technology company that provides prefabricated houses called Boxabl Casita. These tiny homes have walls, a floor, and a roof that fold into each other to form a self-contained transportable unit. The most impressive thing about these is their unpacking and mounting time:

Comments Off on Boxibl: Small Homes That Unfold In One Hour

Custom Course Development

By |October 17th, 2023|Categories: Just for Brokerage Managers|Tags: , |

Are you thinking of developing a training program for your new agents and administrative staff? Your programs should consider the strategy of generative learning, which involves learners actively creating their own knowledge and understanding of a topic. In this blog post, we will explore the findings of Grabowski’s (2004)

Comments Off on Custom Course Development

More Brokerages Abandon the National Association of Realtors

By |October 7th, 2023|Categories: Real Estate News, Resources for REALTORS|Tags: , , , |

This article in the NY Times discusses the recent decision by the National Association of Realtors (NAR) to allow brokerages to operate as independent entities, thereby enabling them to function without a requirement to join NAR. This move is expected to have significant implications for the real estate industry,

Comments Off on More Brokerages Abandon the National Association of Realtors

Property Trends for Investors

By |September 27th, 2023|Categories: Marketing Tools for Realtors|Tags: , , |

Trends in the Canadian Private Apartment Rental Market The Canadian private apartment rental market has witnessed notable trends and changes over the past few years, with data available up to October 2022. This report provides an analysis of key statistics, including the number of private apartment units, vacancy rates,

Comments Off on Property Trends for Investors

Is Pay Per Click Right for You?

By |September 15th, 2023|Categories: Uncategorized|

Pay-per-click (PPC) advertising is a popular marketing strategy for real estate agents. It is a cost-effective way to drive traffic to your website and generate leads. However, there are some issues around this method of advertising that you should be aware of. One of the biggest issues with PPC

Comments Off on Is Pay Per Click Right for You?

Godaddy Sitebuilder & Agent iFrame®

By |September 1st, 2023|Categories: Uncategorized|

Real estate agents on a budget are always looking for ways to save money while still effectively marketing their business. That’s why our clients are excited to discover Agent iFrame® and its integration with GoDaddy Sitebuilder, among other sites. This powerful combination allows an agent to easily add fully

Comments Off on Godaddy Sitebuilder & Agent iFrame®

Agent iFrame® and Squarespace Listings are the DIY Winner

By |August 17th, 2023|Categories: Uncategorized|

Agent iFrame® works with any website, including Squarespace. It is designed to work with the Data Distribution Facility (DDF®), a system developed by the Canadian Real Estate Association (CREA) that allows agents to have fully automated listings on their websites. This system also allows agents to show listings from

Comments Off on Agent iFrame® and Squarespace Listings are the DIY Winner

Empowering Receptionists: The Benefits of Community Development Training Programs for Brokerages

By |August 11th, 2023|Categories: Just for Brokerage Managers, Learn Stuff|Tags: , , , |

Did you know that we design and deliver training programs to help your staff make a contribution to in-house marketing? In today’s fast-paced business world, it is essential for organizations to invest in the professional development of their employees. This is especially true for real estate brokerages, where administrators

Comments Off on Empowering Receptionists: The Benefits of Community Development Training Programs for Brokerages

The Imperative for Deep Ethics in Real Estate

By |July 5th, 2023|Categories: Learn Stuff|Tags: , |

A wise old real estate agent once said, "If you have to ask if something is ethical, it probably isn't." Introduction In today's complex business landscape, the need for ethical practices has become more critical than ever. This article explores the significance of deep ethics in business, particularly concerning

Comments Off on The Imperative for Deep Ethics in Real Estate

Renting vs. Buying a Property: An In-depth Analysis for the Canadian Market

By |June 27th, 2023|Categories: Learn Stuff, Marketing Tools for Realtors|Tags: , |

Introduction The decision to rent or buy a property is a crucial financial choice that can significantly impact one's long-term financial well-being. This article provides a comprehensive analysis of the factors to consider when deciding between renting and buying a property in the Canadian market. Aimed at an educated

Comments Off on Renting vs. Buying a Property: An In-depth Analysis for the Canadian Market

Enhance Your Canadian Real Estate Website with Agent iFrame® on Wix

By |June 15th, 2023|Categories: Agent iFrame, DDF Listings News and Products|Tags: , , |

In today's digital age, having a professional and functional website is crucial for Canadian real estate agents and webmasters know it. With the rise of online property listings, it is essential to provide potential buyers and sellers with a seamless browsing experience. While Wix.com offers a wonderful array of

Comments Off on Enhance Your Canadian Real Estate Website with Agent iFrame® on Wix

Buy or Rent? A Video Tutorial for Your Clients

By |June 9th, 2023|Categories: Learn Stuff, Resources for REALTORS|Tags: , |

Are your clients asking tough questions about the decision to buy or rent? Benjamin Felix of PWL Capital has produced this high quality explainer video on something he calls the "5% Rule." It looks at the 5% unrecoverable costs for owning and compares that with renting. It works on

Comments Off on Buy or Rent? A Video Tutorial for Your Clients

Sharepoint or WP for a Brokerage Intranet?

By |May 20th, 2023|Categories: Uncategorized|

Microsoft SharePoint and WordPress are both popular tools used for developing intranets. However, they have different strengths and weaknesses that should be considered when deciding which one to use for a specific intranet project. Here's a comparison of Microsoft SharePoint and WordPress for developing intranets: Microsoft SharePoint Per Seat

Comments Off on Sharepoint or WP for a Brokerage Intranet?

Self-Directed Buyers

By |March 17th, 2023|Categories: Learn Stuff|

Self-directed learning in real estate has become increasingly popular in recent years, as individuals take responsibility for their own education and decision-making. With the rise of virtual office websites (VOWs), the real estate industry is embracing this approach, encouraging buyers and sellers to take control of their own real

Comments Off on Self-Directed Buyers

Self-Discovery: How Technology is Revolutionizing Real Estate

By |February 17th, 2023|Categories: Learn Stuff|

The real estate industry has undergone significant changes in recent years, with technology playing a vital role in its transformation. With the introduction of digital platforms, home buyers and sellers are now able to take control of their real estate transactions, with a greater sense of transparency and interconnectedness

Comments Off on Self-Discovery: How Technology is Revolutionizing Real Estate

How to Increase Traffic Without Pay Per Click

By |February 10th, 2023|Categories: Learn Stuff, Marketing Tools for Realtors|Tags: , , |

1. Leverage social media - Promote your website on various social media platforms and create engaging content that will attract your target audience. 2. Optimize for search engines - Use SEO techniques to ensure that your website is properly indexed and ranked well in search engine results. 3. Create

Comments Off on How to Increase Traffic Without Pay Per Click

Consumer Involvement Perspectives

By |September 23rd, 2022|Categories: Course - Communication in Marketing|Tags: , , |

Marketing communication is designed around an effect, or the thoughts that come into the mind of the person experiencing the ad. Marketers identify factors and relationships between variables and coordinate them to produce a desired reaction or association in the mind of the consumer. This is known as a

Comments Off on Consumer Involvement Perspectives

Aligning Message and Intent

By |August 29th, 2022|Categories: Course - Communication in Marketing|Tags: , , |

Communication in marketing is a two-way street. The promoter sends a message to interested parties and they are expected to receive the message with the intended meaning. However, this is not always the case. Some marketing messages are received differently than the author intended, which creates a gap or

Comments Off on Aligning Message and Intent

Easy SEO Training

By |June 13th, 2022|Categories: Case Studies - Other Services|Tags: , , |

An agent we'll call June loved using Wordpress. She needed a real estate plug-in that was easy to use and supported search engine optimization, her ultimate goal. After researching and testing a few plug-ins, she discovered Agent iFrame®, Canada's most affordable, most flexible mapped listing software. Her personal success

Comments Off on Easy SEO Training

The Purpose of Communication

By |June 10th, 2022|Categories: Course - Communication in Marketing|Tags: , , , |

Communication is the foundation of integrated marketing so promoters need to understand the basics before they can create a marketing program. The basic model will produce an effect based on how consumers will process the message. This has implications for planning and strategy but also how the response is

Comments Off on The Purpose of Communication

Hidden Treasures

By |June 10th, 2022|Categories: Case Studies - Agent iFrame|Tags: , , |

A couple that we'll call Team Akpabio wanted to show listings that were specifically suited to the needs of their clientele. Many of them were interested in buying homes with in-law suites. Their clients were mostly first-time buyers who wanted extra income to help with the mortgage. They configured Agent iFrame®

Comments Off on Hidden Treasures

Personalized Farm Area

By |June 10th, 2022|Categories: Case Studies - Agent iFrame|

An agent we'll call Raj was a new licensee in a large Canadian city. He wanted to create a farm area to focus his marketing expenses and make a name for himself in a certain area. He had a basic website with his national brokerage but wanted something more

Comments Off on Personalized Farm Area

Market Segmentation in Real Estate

By |April 15th, 2022|Categories: Course - Advertising and Promotion|Tags: , , , |

The real estate market tends to be segmented into two distinct categories: buyers and sellers. From there, it is usually segmented into categories such as 'first-time buyer' or 'real estate investor'. These segments help focus promotion so that communication is delivered in a concentrated form to the people who are

Comments Off on Market Segmentation in Real Estate

The Consumer Decision Process Part 2: The Information Search

By |March 29th, 2022|Categories: Course - Advertising and Promotion|Tags: , , |

Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking. Internal sources of information are retrieved from past experiences (good and bad), personal knowledge regarding the purchase, and intuition. External sources include

Comments Off on The Consumer Decision Process Part 2: The Information Search

Are You Ready For Integrated Promoting?

By |February 20th, 2022|Categories: Course - Advertising and Promotion|Tags: , , |

Promotional management requires a good understanding of the various moving parts in a promotional plan. When the promotional mix presents messaging to the right people with the right message, a campaign is considered a success. A real estate promoter needs to carefully consider what goes into the mix and

Comments Off on Are You Ready For Integrated Promoting?

Promoting Your Agency

By |January 21st, 2022|Categories: Course - Advertising and Promotion|

There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each group requires a slightly different campaign but all campaigns can be centred on a fundamental promotional message. This allows maximum return on investment when designing

Comments Off on Promoting Your Agency

Marketing or Promotion?

By |January 11th, 2022|Categories: Course - Advertising and Promotion|

The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an

Comments Off on Marketing or Promotion?

Content Marketing in 2022

By |December 16th, 2021|Categories: Marketing Tools for Realtors|Tags: , , , |

The online marketing toolkit for sales representatives hasn't changed that much in the past 10 years. We have seen some improvements to reliability and automation. Online advertising seems to be sorting itself out, slowly. Websites are becoming more standardized, and continue to be centralized under major brands. Things will

Comments Off on Content Marketing in 2022

Squarespace and the Data Distribution Facility (DDF)

By |June 1st, 2021|Categories: Agent iFrame, Marketing Tools for Realtors, Squarespace|

Squarespace allows real estate agents to build attractive, functional sites with a minimal investment of time and money. It features an assortment of beautiful themes that are designed to work with mobile and desktop browsers. Unfortunately, it's fun and easy personality lacks one thing: a catelogue of plug-ins, especially

Comments Off on Squarespace and the Data Distribution Facility (DDF)

Landing Pages That Thrill – DIY and Renovators

By |November 2nd, 2020|Categories: Marketing Tools for Realtors|

Do first-time buyers contact you with requests to show them 'fixer-uppers'? Savvy buyers know this segment of the market has good values for anyone interested in investing some sweat equity. This group can also be high maintenance because they are looking for the right house to fix up, not

Comments Off on Landing Pages That Thrill – DIY and Renovators

How to Use Landing Pages

By |October 2nd, 2020|Categories: Marketing Tools for Realtors|

Simple, targeted marketing for niche groups A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It's usually created for search engine marketing and pay-per-click advertising. You've probably seen an ad that goes to a

Comments Off on How to Use Landing Pages

A Study on Lead Generation

By |September 1st, 2020|Categories: Marketing Tools for Realtors|

Real estate marketing budgets are inverse to ROI. Why? Pullig et al published a real estate research paper titled, “Lead Generation – What Really Works?” (2008). The basic data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you'll recognize some

Comments Off on A Study on Lead Generation

Added Value to Website

By |July 23rd, 2020|Categories: Testimonials|

Testimonial for Agent iFrame® Map Search Plus Thank you for adding the map search on my website. Very helpful for anyone viewing listings on my site to pinpoint property location.  Thanks again for introducing me to this new addition to improve and add value to my website. Wendy Dupon

Comments Off on Added Value to Website

Troubleshooting WP Forms SMTP and Gsuite Authorization

By |February 22nd, 2020|Categories: Nuts and Bolts|

If you're like most agents, you have probably chosen to use Outlook or GSuite for hosted email. It makes sense because the benefits of permanently archived mail, advanced security, and high delivery rates compensate for the small monthly cost of the service. There are other benefits, too, like online

Comments Off on Troubleshooting WP Forms SMTP and Gsuite Authorization