The real estate market tends to be segmented into two distinct categories: buyers and sellers. From there, it is usually segmented into categories such as 'first-time buyer' or 'real estate investor'. These segments help focus promotion so that communication is delivered in a concentrated form to the people who are
Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking. Internal sources of information are retrieved from past experiences (good and bad), personal knowledge regarding the purchase, and intuition. External sources include
The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this means getting home owners to list their property and to influence home buyers to shop at your 'store'. The purchase is just one component at
Promotional management requires a good understanding of the various moving parts in a promotional plan. When the promotional mix presents messaging to the right people with the right message, a campaign is considered a success. A real estate promoter needs to carefully consider what goes into the mix and
The Internet has become the de facto standard for reaching customers as online advertising is now more relevant to real estate promoters than print. Over time, more ad dollars have been allocated to search engine and social media ads. In the future, marketing online will become simpler and more
There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each group requires a slightly different campaign but all campaigns can be centred on a fundamental promotional message. This allows maximum return on investment when designing
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an
The online marketing toolkit for sales representatives hasn't changed that much in the past 10 years. We have seen some improvements to reliability and automation. Online advertising seems to be sorting itself out, slowly. Websites are becoming more standardized, and continue to be centralized under major brands. Things will
I am very pleased with my website. The company is very pleasant to work with and their communication skills are excellent. Barbara Aitken https://vancouverislandhome.net
Squarespace allows real estate agents to build attractive, functional sites with a minimal investment of time and money. It features an assortment of beautiful themes that are designed to work with mobile and desktop browsers. Unfortunately, it's fun and easy personality lacks one thing: a catelogue of plug-ins, especially
Do first-time buyers contact you with requests to show them 'fixer-uppers'? Savvy buyers know this segment of the market has good values for anyone interested in investing some sweat equity. This group can also be high maintenance because they are looking for the right house to fix up, not
Yes, contact us to join our reseller program when you have reached five referrals in one year.
Simple, targeted marketing for niche groups A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It's usually created for search engine marketing and pay-per-click advertising. You've probably seen an ad that goes to a
Real estate marketing budgets are inverse to ROI. Why? Pullig et al published a real estate research paper titled, “Lead Generation – What Really Works?” (2008). The basic data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you'll recognize some
Testimonial for Agent iFrame® Map Search Plus Many thanks – I like it! Sandra Carswell www.cowichanvalleyrealestate.me
Testimonial for Agent iFrame® Map Search Plus Thank you for adding the map search on my website. Very helpful for anyone viewing listings on my site to pinpoint property location. Thanks again for introducing me to this new addition to improve and add value to my website. Wendy Dupon
Agent iFrame® Map Search has launched Canada-wide as of July 2, 2020. Designed to be highly engaging for the visitor, Agent iFrame® has friendly user controls and a powerful search form. The advanced search fields make it fun and easy to treasure hunt. Clients will return again and again
If you're like most agents, you have probably chosen to use Outlook or GSuite for hosted email. It makes sense because the benefits of permanently archived mail, advanced security, and high delivery rates compensate for the small monthly cost of the service. There are other benefits, too, like online
Organic and PPC advertising Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites. A well-optimized site with pages that feature unique, relevant content will gain search engine ranking for free, which is known as organic traffic. It comes from a
The Internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture, both in terms of how wonderfully efficient it is and the wildly exponential growth of the idea. The website as a
Some people find website technology to be a labyrinth of mystery and contradiction. The idea seems easy enough. You might start by asking a few colleagues what they recommend, talk to their tech guys, and see what fits your budget. The research is going well until someone mentions something
If you have a Wordpress site, there are plug-ins that allow you to optimize the content for search engine ranking. The most popular one is called Yoast SEO, which is produced by a company in the Netherlands. It has over 5 million installations with a rating of 5/5 from
Artificial intelligence is probably the number one news story since the smart phone. The name of the technology certainly captures the imagination. But mainstream AI is really just statistics and semantic relationships that materialize nuances in data patterns. It seems spooky when a search engine knows what we're looking
Shared needs, common interests, and similar lifestyles tend to create lucrative niche markets which allow Realtors to show off their marketing skills. Identifying an unserved niche is exciting because it means you've found a virgin market that may be especially profitable or have an attractive growth trajectory. Finding
Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early 60's. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and subsequently influences how the message is
A recent study by the National Association of Realtors highlighted the issue of keeping up with technology. It was cited as one of the most challenging problems the membership was facing. Perhaps the greatest challenge for non-techies is sorting the fads from the trends so resources are allocated wisely to
Most salespeople are willing to budget for a sensible marketing plan but some worry to the point of inaction. A common response is, “Who knows what new technology will come out next year and make everything obsolete?” Sometimes a personal endorsement persuades coworkers to buy into a hot, new
How is a Realtor® supposed to stand out from her competition online? It's a question that webmasters and marketing assistants hear often and struggle to answer. They do their best to write cheerful website copy but the problem is that everyone says the same thing, and the result is noise.
FOR IMMEDIATE RELEASE TRES Labs 1027 Davie Street, Vancouver, BC V6E 4L2 Toll-free: 877-556-4233 info@realtywebsites.ca TEXT-MESSAGING WEBSITE LISTINGS AND CONTACT FORMS Vancouver, Canada: RealtyWebsites.ca is pleased to announce three industry leading upgrades to Agent iFrame®, a DDF® and IDX listings solution that allows agents to copy-paste automated listings into any
Password security is among the most challenging issues facing businesses today. When a large consumer site is hacked, the email addresses and passwords are sold or shared freely online. It's relatively simple for bad guys to merge databases from different sources and compile a "login profile" for you as an
Are you having difficulty receiving email from a customer or a supplier at your Outlook email account? Sometimes the IP address of a server that sends mail is blocked by Outlook temporarily. If email doesn't resume again, you might try unblocking the sending IP by visiting https://sender.outlook.com. The Microsoft office
In 2017, TRES Labs (realtywebsites.ca) surveyed 250 real estate agents and asked them some questions about real estate investing and decision-making tools. It turns out that approximately one-third of real estate professionals are also investors, having owned at least one rental property at some point. For the remaining group, we
A brief history of agent websites In 1999, when real estate agent websites were beginning to appear online, the early adopters of the technology entered listings manually. To do this, one needed to understand HTML, FTP, and the ins-and-outs of managing a hosting account. This was completely foreign to the
The current regulations for archiving documents for sales stipulate that an agent and/or brokerage must retain the paperwork for a deal for at least seven years. As more transactions are done electronically, it becomes vital that an agent archive these files in such a way that they can be retrieved
Realtors® in the Victoria and Vancouver Island Real Estate Board now have their own version of Agent iFrame® that features the local IDX data. Agents enjoy all the same features with the added benefit of a customizable search for niche business plans and areas. Contact us today for more information.
Are you looking for a low-cost Realtor website for your business? With our Managed Wordpress Hosting and Agent iFrame®, you receive a free Wordpress site that is ready for you to start editing. Here are some of the features you can use to compare with other IDX and DDF®
Point2Agent allows you to create embedded content very easily by using their iframe funtion in the webpage editor. Point2Agent has kindly provided these instructions for their users: https://point2.zendesk.com/hc/en-us/articles/204688994-Add-an-iFrame Call our office toll-free at 877-556-4233 if you need any assistance.
Thanks very much to the publishers of REMOnline for printing part two in our series on real estate investor perspectives. We appreciate the coverage of this important and useful information for all the real estate agents in Canada. You can read both articles here: http://www.remonline.com/?s=tres+labs
Do you have a website that you love but need automated listings for? Agent iFrame® is the perfect compliment to DIY websites, Point2 websites, Wix.com, Squarespace, and many others. Simply copy-paste the code into the HTML part of the page and the listings module will appear. Listings are updated every
Our 2016 survey on investor perspectives was published in a two-part article on REMOnline.com, the Canadian real estate news magazine. Thanks to Jim Adair and his team for sharing our research and conclusions with Canadian real estate agents. You can read the articles here: Read all TRES Labs articles on
These are the boards we service for the DDF®. Abitibi-Temiscamingue Alberta West Alberta Real Estate Association Association of Saskatchewan REALTORS® Bancroft Barrie BC Northern BCREA Brampton Brandon Brantford Brooks (South Central Alberta) Calgary Cambridge Centre du Quebec Chatham Kent Chilliwack Cornwall CREA Durham Edmonton Estrie FCIQ Fort McMurray Fredericton
The DDF® stands for Data Distribution Facility which is a data feed system for Canadian REALTORS® published by the Canadian Real Estate Association (CREA). It allows agents to show listings from anywhere in Canada on their personal and brokerage websites. Agent iFrame converts the data feed programming code into a handy
Recently our firm migrated a local 2010 Exchange server to Office 365 for a client. Sadly, the newly created accounts for Outlook 365 kept connecting to the local server, a machine that was not yet ready for decommissioning. We could see this in Outlook>File>Info>Server connection. It always showed exchange.local.server (your
Agents in the Victoria, BC area now have an inexpensive alternative for showing listings on their personal websites. Agent iFrame for VREB IDX Reciprocity allows agents to paste listings anywhere they can paste HTML, including Facebook, other social media, community profiles, and more. "There is no limit to the number of
The Agent iFrame module that allows REALTORS® to paste listings anywhere is available from coast to coast. REALTORS® in board areas that are not serviced by automated data feeds can enjoy the benefits of a 100% automated system that allows them to show listings from anywhere in Canada. REALTORS® phone and email
Agent iFrame is now the most popular host-anywhere listings solution on Vancouver Island. Thanks to all you Islanders for making us #1.
A big thanks to REM magazine for their article on Agent iFrame in the November 2014 issue. We appreciate the mention and will continue to support this great resource for Canadian real estate professionals. Copied from REMonline.com. See DDF® Database on Business or Social Sites A new platform from TRES
We're pleased to announce that website designers and Facebook developers may now resell the best DDF® listing plug-in available. Are you looking for a way to increase your overall sales? Want a high quality listing module to upwell to your clients? Agent iFrame offers agents the best value in the
You asked and we delivered: Agent iFrame is now fully mobile-enabled to give your phone and tablet visitors the same great experience they have on our full size version. Listings, Google Maps and Streetview, mortgage information, and much more is available with Agent iFrame. Plus, Agent iFrame allows you to
REALTORS® can now choose to advertise listings from across Canada or just their own service areas. The Data Distribution Facility is a remarkable tool that allows agents and brokers to use the power of syndication and automation to capture more leads, show listings anywhere, and provide better service. More info