An agent we’ll call Anees procrastinated about making a website because he wasn’t confident in his writing skills. He was a brilliant accountant and financial advisor but struggled to write compelling sales copy.

His farm area was in an affluent neighbourhood and he was looking for an immersive website experience that reassured wealthy patrons that he was the right agent for them. Anees called our office for a free consultation with a professional copywriter. Together, they outlined the pages and decided on an approach and a ‘voice’ so it sounded professional yet warm.

The result was a website that people enjoy reading. He has received only positive feedback from prospective clients. Professionally written content was his path to success.