An agent we’ll call Giulia procrastinated about making a website because she wasn’t confident in her writing skills. She had tried to write compelling content but it didn’t sound ‘just right’ for the market she wanted to enter. Her farm area was in an affluent area and she was looking for an immersive website experience.
Giulia called our office for a free consultation with a professional copywriter. Together, they outlined the pages she needed content for and decided on an approach and a ‘voice’ so it sounded professional yet warm. Over several weeks, the approach was researched and content was refined and then added to her new site.
The feedback was wonderful and some people commented on the confidence her website inspired. She felt that the deep research her copywriter did made all the difference. He was able to bring out the nuances of her local market in the text with a natural feeling to the copy.