advertising

Market Segmentation in Real Estate

By |April 15th, 2022|Categories: Course - Advertising and Promotion|Tags: , , , |

The real estate market tends to be segmented into two distinct categories: buyers and sellers. From there, it is usually segmented into categories such as 'first-time buyer' or 'real estate investor'. These segments help focus promotion so that communication is delivered in a concentrated form to the people who are

Comments Off on Market Segmentation in Real Estate

Are You Ready For Integrated Promoting?

By |February 20th, 2022|Categories: Course - Advertising and Promotion|Tags: , , |

Promotional management requires a good understanding of the various moving parts in a promotional plan. When the promotional mix presents messaging to the right people with the right message, a campaign is considered a success. A real estate promoter needs to carefully consider what goes into the mix and

Comments Off on Are You Ready For Integrated Promoting?

The new advertising supersystem by Adobe

By |March 26th, 2019|Categories: Marketing Tools for Realtors|Tags: , , , |

Artificial intelligence is probably the number one news story since the smart phone. The name of the technology certainly captures the imagination. But mainstream AI is really just statistics and semantic relationships that materialize nuances in data patterns. It seems spooky when a search engine knows what we're looking

Comments Off on The new advertising supersystem by Adobe