Course – Advertising and Promotion

The Purpose of Communication

By |June 10th, 2022|Categories: Course - Advertising and Promotion, Testimonials|Tags: , , , |

Communication is the foundation of integrated marketing so promoters need to understand the basics before they can create a marketing program. The basic model will produce an effect based on how consumers will process the message. This has implications for planning and strategy but also how the response is

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Market Segmentation in Real Estate

By |April 15th, 2022|Categories: Course - Advertising and Promotion|Tags: , , , |

The real estate market tends to be segmented into two distinct categories: buyers and sellers. From there, it is usually segmented into categories such as 'first-time buyer' or 'real estate investor'. These segments help focus promotion so that communication is delivered in a concentrated form to the people who are

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The Consumer Decision Process Part 2: The Information Search

By |March 29th, 2022|Categories: Course - Advertising and Promotion|Tags: , , |

Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking. Internal sources of information are retrieved from past experiences (good and bad), personal knowledge regarding the purchase, and intuition. External sources include

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Are You Ready For Integrated Promoting?

By |February 20th, 2022|Categories: Course - Advertising and Promotion|Tags: , , |

Promotional management requires a good understanding of the various moving parts in a promotional plan. When the promotional mix presents messaging to the right people with the right message, a campaign is considered a success. A real estate promoter needs to carefully consider what goes into the mix and

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Promoting Your Agency

By |January 21st, 2022|Categories: Course - Advertising and Promotion|

There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each group requires a slightly different campaign but all campaigns can be centred on a fundamental promotional message. This allows maximum return on investment when designing

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Marketing or Promotion?

By |January 11th, 2022|Categories: Course - Advertising and Promotion|

The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an

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