Promoting Your Agency

January 21st, 2022|Categories: Learn Stuff, Marketing Tools for Realtors|

There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each group requires a slightly different campaign but all campaigns can be centred on a fundamental promotional message. This allows maximum return on investment when designing

Marketing or Promotion?

January 11th, 2022|Categories: Learn Stuff, Marketing Tools for Realtors|

The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an

Easy to Work With

June 2nd, 2021|Categories: Testimonials|

I am very pleased with my website. The company is very pleasant to work with and their communication skills are excellent. Barbara Aitken

How to Use Landing Pages

October 2nd, 2020|Categories: Marketing Tools for Realtors|

Simple, targeted marketing for niche groups A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It's usually created for search engine marketing and pay-per-click advertising. You've probably seen an ad that goes to a

A Study on Lead Generation

September 1st, 2020|Categories: Marketing Tools for Realtors|

Real estate marketing budgets are inverse to ROI. Why? Pullig et al published a real estate research paper titled, “Lead Generation – What Really Works?” (2008). The basic data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you'll recognize some