The Consumer Decision Process Part 2: The Information Search

March 29th, 2022|Categories: Marketing Tools for Realtors, Resources for REALTORS|Tags: , , |

Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking. Internal sources of information are retrieved from past experiences (good and bad), personal knowledge regarding the purchase, and intuition. External sources include

Promoting Your Agency

January 21st, 2022|Categories: Learn Stuff, Marketing Tools for Realtors|

There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each group requires a slightly different campaign but all campaigns can be centred on a fundamental promotional message. This allows maximum return on investment when designing

Marketing or Promotion?

January 11th, 2022|Categories: Learn Stuff, Marketing Tools for Realtors|

The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an

Easy to Work With

June 2nd, 2021|Categories: Testimonials|

I am very pleased with my website. The company is very pleasant to work with and their communication skills are excellent. Barbara Aitken