Promoting Your Agency
There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each group requires a slightly different campaign but all campaigns can be centred on a fundamental promotional message. This allows maximum return on investment when designing
Marketing or Promotion?
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an
Content Marketing in 2022
The online marketing toolkit for sales representatives hasn't changed that much in the past 10 years. We have seen some improvements to reliability and automation. Online advertising seems to be sorting itself out, slowly. Websites are becoming more standardized, and continue to be centralized under major brands. Things will
Easy to Work With
I am very pleased with my website. The company is very pleasant to work with and their communication skills are excellent. Barbara Aitken https://vancouverislandhome.net
Squarespace and the Data Distribution Facility (DDF)
Squarespace allows real estate agents to build attractive, functional sites with a minimal investment of time and money. It features an assortment of beautiful themes that are designed to work with mobile and desktop browsers. Unfortunately, it's fun and easy personality lacks one thing: a catelogue of plug-ins, especially
Landing Pages That Thrill – DIY and Renovators
Do first-time buyers contact you with requests to show them 'fixer-uppers'? Savvy buyers know this segment of the market has good values for anyone interested in investing some sweat equity. This group can also be high maintenance because they are looking for the right house to fix up, not
Do you have an affiliate or commission program?
Yes, contact us to join our reseller program when you have reached five referrals in one year.
How to Use Landing Pages
Simple, targeted marketing for niche groups A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It's usually created for search engine marketing and pay-per-click advertising. You've probably seen an ad that goes to a
A Study on Lead Generation
Real estate marketing budgets are inverse to ROI. Why? Pullig et al published a real estate research paper titled, “Lead Generation – What Really Works?” (2008). The basic data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you'll recognize some