The world of real estate is constantly evolving, and technology has played a major role in this transformation. One of the most important innovations to emerge in recent years is the virtual office website, or VOW. But what exactly is a VOW, and how can it benefit you as a real estate professional?

At its core, a VOW is a consumer portal that provides self-serve access to enhanced data and selling prices. This information is typically only available to consumers when they enter into a bona fide agency relationship with a real estate professional. By giving consumers access to this data, a VOW can help to build trust and establish a sense of transparency between buyers and sellers and their agents.

But why is this type of consumer portal called a virtual office website? In the early days of the internet, a virtual office website was a password-protected space where customers could connect with a business online. These were used wherever a “virtual office” was helpful for sales and customer service, similar to password-protected “virtual stores” like Today, the term is used primarily in the real estate industry to describe a type of portal where consumers can access information that is typically only available through a real estate agent when they become a client.

One of the most important benefits of a VOW is that it can help real estate agents to scale their customer service. Through the use of an Agent iFrame® VOW, agents can automate the buyer agency process and provide a research framework for sellers and buyers. This can help to streamline the process, making it easier for agents to serve their clients more efficiently and effectively.

It’s important to note that an Agent iFrame® VOW is not a separate website, but rather a map portal that can be added to an existing website or used as a standalone service. This means that you don’t need to create a new website to take advantage of this technology. Simply add the VOW to your existing website, and you’ll be able to provide your clients with a rich resource of real estate data and information.

In conclusion, if you’re looking to take your real estate business to the next level, a virtual office website can be an invaluable tool. By providing consumers with self-serve access to enhanced data and selling prices, you can build trust, establish transparency, and streamline the buying and selling process. And with an Agent iFrame® VOW, you can scale your customer service and provide a research framework for sellers, making it easier than ever to serve your clients effectively and efficiently. So why not take the first step today and get started with a VOW?