An agent we’ll call Raj was a new licensee in a large Canadian city. He wanted to create a ‘farm area’ to focus his marketing and make a name for himself. He had a basic website with his national brokerage but wanted something more suitable for his ambition to become a neighbourhood expert.
He began by choosing a URL that matched the name of the condo development he chose to farm. Then, he used Agent iFrame® to create show only listings in the complex. By doing this, he was able to attract buyers who really wanted to live in that development.
Sellers were attracted to his website through a letterbox campaign announcing new sales. Buyers were able to find his site easily with a simple keyword search. They can now search all the available homes in the development. Raj is happy with the results of his clever positioning strategy and so are his customers!