Market Segmentation in Real Estate

By |April 15th, 2022|Categories: Agent iFrame, Marketing Tools for Realtors|Tags: , , , |

The real estate market tends to be segmented into two distinct categories: buyers and sellers. From there, it is usually segmented into categories such as 'first-time buyer' or 'real estate investor'. These segments help focus promotion so that communication is delivered in a concentrated form to the people who are

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The Consumer Decision Process Part 2: The Information Search

By |March 29th, 2022|Categories: Marketing Tools for Realtors, Resources for REALTORS|Tags: , , |

Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking. Internal sources of information are retrieved from past experiences (good and bad), personal knowledge regarding the purchase, and intuition. External sources include

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The Consumer Decision Process

By |March 9th, 2022|Categories: Marketing Tools for Realtors, Resources for REALTORS|Tags: , , |

The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this means getting home owners to list their property and to influence home buyers to shop at your 'store'. The purchase is just one component at

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Are You Ready For Integrated Promoting?

By |February 20th, 2022|Categories: Marketing Tools for Realtors, Resources for REALTORS|Tags: , , |

Promotional management requires a good understanding of the various moving parts in a promotional plan. When the promotional mix presents messaging to the right people with the right message, a campaign is considered a success. A real estate promoter needs to carefully consider what goes into the mix and

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Integrated Promotions

By |February 7th, 2022|Categories: Marketing Tools for Realtors, Resources for REALTORS|Tags: , , |

The Internet has become the de facto standard for reaching customers as online advertising is now more relevant to real estate promoters than print. Over time, more ad dollars have been allocated to search engine and social media ads. In the future, marketing online will become simpler and more

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Promoting Your Agency

By |January 21st, 2022|Categories: Learn Stuff, Marketing Tools for Realtors|

There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each group requires a slightly different campaign but all campaigns can be centred on a fundamental promotional message. This allows maximum return on investment when designing

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Marketing or Promotion?

By |January 11th, 2022|Categories: Learn Stuff, Marketing Tools for Realtors|

The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an

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Content Marketing in 2022

By |December 16th, 2021|Categories: Marketing Tools for Realtors|Tags: , , , |

The online marketing toolkit for sales representatives hasn't changed that much in the past 10 years. We have seen some improvements to reliability and automation. Online advertising seems to be sorting itself out, slowly. Websites are becoming more standardized, and continue to be centralized under major brands. Things will

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Squarespace and the Data Distribution Facility (DDF)

By |June 1st, 2021|Categories: Agent iFrame, Marketing Tools for Realtors, Squarespace|

Squarespace allows real estate agents to build attractive, functional sites with a minimal investment of time and money. It features an assortment of beautiful themes that are designed to work with mobile and desktop browsers. Unfortunately, it's fun and easy personality lacks one thing: a catelogue of plug-ins, especially

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Landing Pages That Thrill – DIY and Renovators

By |November 2nd, 2020|Categories: Marketing Tools for Realtors|

Do first-time buyers contact you with requests to show them 'fixer-uppers'? Savvy buyers know this segment of the market has good values for anyone interested in investing some sweat equity. This group can also be high maintenance because they are looking for the right house to fix up, not

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How to Use Landing Pages

By |October 2nd, 2020|Categories: Marketing Tools for Realtors|

Simple, targeted marketing for niche groups A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It's usually created for search engine marketing and pay-per-click advertising. You've probably seen an ad that goes to a

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A Study on Lead Generation

By |September 1st, 2020|Categories: Marketing Tools for Realtors|

Real estate marketing budgets are inverse to ROI. Why? Pullig et al published a real estate research paper titled, “Lead Generation – What Really Works?” (2008). The basic data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you'll recognize some

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Free tools for SEO and PPC

By |October 28th, 2019|Categories: Marketing Tools for Realtors, Wordpress|

Organic and PPC advertising Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites. A well-optimized site with pages that feature unique, relevant content will gain search engine ranking for free, which is known as organic traffic. It comes from a

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The new advertising supersystem by Adobe

By |March 26th, 2019|Categories: Marketing Tools for Realtors|Tags: , , , |

Artificial intelligence is probably the number one news story since the smart phone. The name of the technology certainly captures the imagination. But mainstream AI is really just statistics and semantic relationships that materialize nuances in data patterns. It seems spooky when a search engine knows what we're looking

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Receive more leads by using a niche site

By |January 26th, 2019|Categories: Agent iFrame, Marketing Tools for Realtors|Tags: , , , |

  Shared needs, common interests, and similar lifestyles tend to create lucrative niche markets which allow Realtors to show off their marketing skills. Identifying an unserved niche is exciting because it means you've found a virgin market that may be especially profitable or have an attractive growth trajectory. Finding

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The new marketing triangle and social media

By |December 22nd, 2018|Categories: Marketing Tools for Realtors|Tags: , , , , |

Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early 60's. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and subsequently influences how the message is

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WordPress and the power of blog

By |November 14th, 2018|Categories: Marketing Tools for Realtors, Surveys and Research|Tags: , , , , |

A recent study by the National Association of Realtors highlighted the issue of keeping up with technology. It was cited as one of the most challenging problems the membership was facing. Perhaps the greatest challenge for non-techies is sorting the fads from the trends so resources are allocated wisely to

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Investing in marketing trends

By |October 9th, 2018|Categories: Marketing Tools for Realtors|Tags: , , |

Most salespeople are willing to budget for a sensible marketing plan but some worry to the point of inaction. A common response is, “Who knows what new technology will come out next year and make everything obsolete?” Sometimes a personal endorsement persuades coworkers to buy into a hot, new

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Website content that really differentiates your business: fiduciary duty, full disclosure, privacy, errors & omissions insurance

By |September 21st, 2018|Categories: Marketing Tools for Realtors|Tags: , , , |

How is a Realtor® supposed to stand out from her competition online? It's a question that webmasters and marketing assistants hear often and struggle to answer. They do their best to write cheerful website copy but the problem is that everyone says the same thing, and the result is noise.

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Realtor Website – No Fee, No Contracts to Sign

By |June 28th, 2017|Categories: Agent iFrame, Marketing Tools for Realtors, Wordpress|

Are you looking for a low-cost Realtor website for your business? With our Managed Wordpress Hosting and Agent iFrame®, you receive a free Wordpress site that is ready for you to start editing. Here are some of the features you can use to compare with other IDX and DDF®

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