Pay-per-click (PPC) advertising is a popular marketing strategy for real estate agents. It is a cost-effective way to drive traffic to your website and generate leads. However, there are some issues around this method of advertising that you should be aware of.
One of the biggest issues with PPC advertising is that it can be expensive. The cost per click (CPC) can vary depending on the competition for the keywords you are targeting. Real estate keywords are highly competitive, which means that the CPC can be high. This can make it difficult for small real estate agents to compete with larger agencies that have bigger marketing budgets.
Another issue with PPC is that it can be time-consuming. You need to create ad copy, choose the right keywords, and monitor your campaigns regularly to ensure that they are performing well. This can take up a lot of your time, which means that you may not have enough time to focus on other aspects of your business. It’s not a ‘set it and forget it’ way to a better income.
Despite these issues, PPC advertising can be an effective way to generate leads for your real estate business. It allows you to target people who are actively searching for properties in your area and who are more likely to convert into clients. A lot of clients ask about ‘conversion’ and what that means for real estate. Conversion can be a click on your phone number or a form submission. To track these types of contact, your PPC campaign needs to be set-up specifically to do it.
There are other modes of advertising that may have higher ROI than PPC advertising. For example, inbound content marketing (blogging) is a great way to attract potential clients to your website and build trust with them. By creating high-quality content that provides value to your audience, you can establish yourself as an authority in your field and attract more leads. Contact us if you would like to receive automated blogs on your website each month.
Social media marketing is another effective way to reach potential clients. By creating engaging content on social media platforms like Facebook and Instagram, you can build a following and generate leads for your business. It’s a great way to network among friends and family. Join groups that discuss your specialty, whether that is off-grid homes or waterfront estates.
Remember that PPC advertising is a popular marketing strategy for real estate agents, but it has its limitations. It can be expensive and time-consuming, which means that it may not be the best option for everyone. However, if you have a large budget and time resources to invest in PPC advertising, it can be an effective way to generate leads for your business. Just don’t expect too much. Some clients have come to use after spending $30,000 a year on PPC with very little to show for it. Other modes of advertising like content marketing and social media marketing may have higher ROI than PPC advertising, so it’s important to consider all of your options before deciding which strategy is right for you.
Contact us with your questions about PPC.