Promoting Your Agency

By |January 21st, 2022|Categories: Learn Stuff, Marketing Tools for Realtors|

There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each group requires a slightly different campaign but all campaigns can be centred on a fundamental promotional message. This allows maximum return on investment when designing

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Marketing or Promotion?

By |January 11th, 2022|Categories: Learn Stuff, Marketing Tools for Realtors|

The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an

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