The Consumer Decision Process Part 2: The Information Search

By |March 29th, 2022|Categories: Marketing Tools for Realtors, Resources for REALTORS|Tags: , , |

Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking. Internal sources of information are retrieved from past experiences (good and bad), personal knowledge regarding the purchase, and intuition. External sources include

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The Consumer Decision Process

By |March 9th, 2022|Categories: Marketing Tools for Realtors, Resources for REALTORS|Tags: , , |

The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this means getting home owners to list their property and to influence home buyers to shop at your 'store'. The purchase is just one component at

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Are You Ready For Integrated Promoting?

By |February 20th, 2022|Categories: Marketing Tools for Realtors, Resources for REALTORS|Tags: , , |

Promotional management requires a good understanding of the various moving parts in a promotional plan. When the promotional mix presents messaging to the right people with the right message, a campaign is considered a success. A real estate promoter needs to carefully consider what goes into the mix and

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Integrated Promotions

By |February 7th, 2022|Categories: Marketing Tools for Realtors, Resources for REALTORS|Tags: , , |

The Internet has become the de facto standard for reaching customers as online advertising is now more relevant to real estate promoters than print. Over time, more ad dollars have been allocated to search engine and social media ads. In the future, marketing online will become simpler and more

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See if your passwords are in the wild

By |July 20th, 2018|Categories: Resources for REALTORS|

Password security is among the most challenging issues facing businesses today. When a large consumer site is hacked, the email addresses and passwords are sold or shared freely online. It's relatively simple for bad guys to merge databases from different sources and compile a "login profile" for you as an

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DIY websites for real estate agents

By |January 2nd, 2018|Categories: Resources for REALTORS|

A brief history of agent websites In 1999, when real estate agent websites were beginning to appear online, the early adopters of the technology entered listings manually. To do this, one needed to understand HTML, FTP, and the ins-and-outs of managing a hosting account. This was completely foreign to the

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Agents are required by law to archive email

By |December 21st, 2017|Categories: Resources for REALTORS|

The current regulations for archiving documents for sales stipulate that an agent and/or brokerage must retain the paperwork for a deal for at least seven years. As more transactions are done electronically, it becomes vital that an agent archive these files in such a way that they can be retrieved

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TRES Labs published in REMOnline

By |May 3rd, 2017|Categories: Agent iFrame, DDF Listings News and Products, Resources for REALTORS, Surveys and Research|

Our 2016 survey on investor perspectives was published in a two-part article on REMOnline.com, the Canadian real estate news magazine. Thanks to Jim Adair and his team for sharing our research and conclusions with Canadian real estate agents. You can read the articles here: Read all TRES Labs articles on

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Thank you to REM Magazine

By |December 10th, 2014|Categories: Agent iFrame, Resources for REALTORS|

A big thanks to REM magazine for their article on Agent iFrame in the November 2014 issue. We appreciate the mention and will continue to support this great resource for Canadian real estate professionals. Copied from REMonline.com. See DDF® Database on Business or Social Sites A new platform from TRES

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