As the real estate industry evolves, technology continues to play a pivotal role in shaping the way real estate professionals conduct business. This year’s Technology Survey, conducted by the National Association of REALTORS® Research Group, offers invaluable insights into the technological tools that are transforming the sector. The survey,
As a seasoned real estate professional, you understand the importance of maintaining a strong presence on social media. It’s where your potential clients are, scrolling through their feeds, seeking their dream homes, or just browsing for inspiration. However, managing your social media accounts can be time-consuming, especially when you’re
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Cognitive dissonance is a psychological phenomenon that occurs when an individual holds two or more conflicting beliefs, values, or ideas. In the context of real estate, cognitive dissonance can arise when a buyer or seller experiences a conflict between their beliefs and actions, or when they are presented with
Boxabl is a Las Vegas-based housing construction technology company that provides prefabricated houses called Boxabl Casita. These tiny homes have walls, a floor, and a roof that fold into each other to form a self-contained transportable unit. The most impressive thing about these is their unpacking and mounting time:
Are you thinking of developing a training program for your new agents and administrative staff? Your programs should consider the strategy of generative learning, which involves learners actively creating their own knowledge and understanding of a topic. In this blog post, we will explore the findings of Grabowski’s (2004)
This article in the NY Times discusses the recent decision by the National Association of Realtors (NAR) to allow brokerages to operate as independent entities, thereby enabling them to function without a requirement to join NAR. This move is expected to have significant implications for the real estate industry,
Trends in the Canadian Private Apartment Rental Market The Canadian private apartment rental market has witnessed notable trends and changes over the past few years, with data available up to October 2022. This report provides an analysis of key statistics, including the number of private apartment units, vacancy rates,
Pay-per-click (PPC) advertising is a popular marketing strategy for real estate agents. It is a cost-effective way to drive traffic to your website and generate leads. However, there are some issues around this method of advertising that you should be aware of. One of the biggest issues with PPC
Real estate agents on a budget are always looking for ways to save money while still effectively marketing their business. That’s why our clients are excited to discover Agent iFrame® and its integration with GoDaddy Sitebuilder, among other sites. This powerful combination allows an agent to easily add fully
Agent iFrame® works with any website, including Squarespace. It is designed to work with the Data Distribution Facility (DDF®), a system developed by the Canadian Real Estate Association (CREA) that allows agents to have fully automated listings on their websites. This system also allows agents to show listings from
Did you know that we design and deliver training programs to help your staff make a contribution to in-house marketing? In today’s fast-paced business world, it is essential for organizations to invest in the professional development of their employees. This is especially true for real estate brokerages, where administrators
A wise old real estate agent once said, "If you have to ask if something is ethical, it probably isn't." Introduction In today's complex business landscape, the need for ethical practices has become more critical than ever. This article explores the significance of deep ethics in business, particularly concerning
Introduction The decision to rent or buy a property is a crucial financial choice that can significantly impact one's long-term financial well-being. This article provides a comprehensive analysis of the factors to consider when deciding between renting and buying a property in the Canadian market. Aimed at an educated
In today's digital age, having a professional and functional website is crucial for Canadian real estate agents and webmasters know it. With the rise of online property listings, it is essential to provide potential buyers and sellers with a seamless browsing experience. While Wix.com offers a wonderful array of
Are your clients asking tough questions about the decision to buy or rent? Benjamin Felix of PWL Capital has produced this high quality explainer video on something he calls the "5% Rule." It looks at the 5% unrecoverable costs for owning and compares that with renting. It works on
Microsoft SharePoint and WordPress are both popular tools used for developing intranets. However, they have different strengths and weaknesses that should be considered when deciding which one to use for a specific intranet project. Here's a comparison of Microsoft SharePoint and WordPress for developing intranets: Microsoft SharePoint Per Seat
The world of real estate is constantly evolving, and technology has played a major role in this transformation. One of the most important innovations to emerge in recent years is the virtual office website, or VOW. But what exactly is a VOW, and how can it benefit you as
Self-directed learning in real estate has become increasingly popular in recent years, as individuals take responsibility for their own education and decision-making. With the rise of virtual office websites (VOWs), the real estate industry is embracing this approach, encouraging buyers and sellers to take control of their own real
The real estate industry has undergone significant changes in recent years, with technology playing a vital role in its transformation. With the introduction of digital platforms, home buyers and sellers are now able to take control of their real estate transactions, with a greater sense of transparency and interconnectedness
1. Leverage social media - Promote your website on various social media platforms and create engaging content that will attract your target audience. 2. Optimize for search engines - Use SEO techniques to ensure that your website is properly indexed and ranked well in search engine results. 3. Create
Marketing communication is designed around an effect, or the thoughts that come into the mind of the person experiencing the ad. Marketers identify factors and relationships between variables and coordinate them to produce a desired reaction or association in the mind of the consumer. This is known as a
Communication in marketing is a two-way street. The promoter sends a message to interested parties and they are expected to receive the message with the intended meaning. However, this is not always the case. Some marketing messages are received differently than the author intended, which creates a gap or
An agent we'll call Hiroto loved to travel and often spent summers overseas learning new cultures. During his time away, Hiroto asked another agent in his office to look after his clients and answer inquiries about listings. The arrangement worked so well that he wondered if he could shift
An agent we'll call Grace was a veteran real estate agent with over 40 years of experience. Her business model had changed from seeking to receiving leads and referrals. Her clients often referred their grown children to use her services. Grace's webmaster designed her site in Wordpress and was
An agent we'll cal Qayima serviced an area that spanned several boards. She was looking for an IDX or DDF solution that showed listings from multiple boards to make house hunting more convenient for her website visitors. There didn't seem to be very many options to show Canadian real
An agent we'll call Anees procrastinated about making a website because he wasn't confident in his writing skills. He was a brilliant accountant and financial advisor but struggled to write compelling sales copy. His farm area was in an affluent neighbourhood and he was looking for an immersive website
An agent we'll call Atlas was looking for a new website that he could keep for a long time without worrying about it becoming obsolete. He wanted something he could move it to another server, if necessary. It had to be inexpensive and still be able to grow with
An agent we'll call June loved using Wordpress. She needed a real estate plug-in that was easy to use and supported search engine optimization, her ultimate goal. After researching and testing a few plug-ins, she discovered Agent iFrame®, Canada's most affordable, most flexible mapped listing software. Her personal success
Communication is the foundation of integrated marketing so promoters need to understand the basics before they can create a marketing program. The basic model will produce an effect based on how consumers will process the message. This has implications for planning and strategy but also how the response is
A couple that we'll call Team Akpabio wanted to show listings that were specifically suited to the needs of their clientele. Many of them were interested in buying homes with in-law suites. Their clients were mostly first-time buyers who wanted extra income to help with the mortgage. They configured Agent iFrame®
An agent we'll call Raj was a new licensee in a large Canadian city. He wanted to create a farm area to focus his marketing expenses and make a name for himself in a certain area. He had a basic website with his national brokerage but wanted something more
An agent we'll call Brie needed a Canadian MLS listings solution that could be used on her Squarespace site. She looked at several different solutions and settled on Agent iFrame® due to its flexibility and capped cost for multiple websites. The sign-up process was simple. Her assistant was able
The real estate market tends to be segmented into two distinct categories: buyers and sellers. From there, it is usually segmented into categories such as 'first-time buyer' or 'real estate investor'. These segments help focus promotion so that communication is delivered in a concentrated form to the people who are
Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking. Internal sources of information are retrieved from past experiences (good and bad), personal knowledge regarding the purchase, and intuition. External sources include
The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this means getting home owners to list their property and to influence home buyers to shop at your 'store'. The purchase is just one component at
Promotional management requires a good understanding of the various moving parts in a promotional plan. When the promotional mix presents messaging to the right people with the right message, a campaign is considered a success. A real estate promoter needs to carefully consider what goes into the mix and
The Internet has become the de facto standard for reaching customers as online advertising is now more relevant to real estate promoters than print. Over time, more ad dollars have been allocated to search engine and social media ads. In the future, marketing online will become simpler and more
There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each group requires a slightly different campaign but all campaigns can be centred on a fundamental promotional message. This allows maximum return on investment when designing
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an
The online marketing toolkit for sales representatives hasn't changed that much in the past 10 years. We have seen some improvements to reliability and automation. Online advertising seems to be sorting itself out, slowly. Websites are becoming more standardized, and continue to be centralized under major brands. Things will
I am very pleased with my website. The company is very pleasant to work with and their communication skills are excellent. Barbara Aitken https://vancouverislandhome.net
Squarespace allows real estate agents to build attractive, functional sites with a minimal investment of time and money. It features an assortment of beautiful themes that are designed to work with mobile and desktop browsers. Unfortunately, it's fun and easy personality lacks one thing: a catelogue of plug-ins, especially
Do first-time buyers contact you with requests to show them 'fixer-uppers'? Savvy buyers know this segment of the market has good values for anyone interested in investing some sweat equity. This group can also be high maintenance because they are looking for the right house to fix up, not
Yes, contact us to join our reseller program when you have reached five referrals in one year.
Simple, targeted marketing for niche groups A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It's usually created for search engine marketing and pay-per-click advertising. You've probably seen an ad that goes to a
Real estate marketing budgets are inverse to ROI. Why? Pullig et al published a real estate research paper titled, “Lead Generation – What Really Works?” (2008). The basic data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you'll recognize some
Testimonial for Agent iFrame® Map Search Plus Many thanks – I like it! Sandra Carswell www.cowichanvalleyrealestate.me
Testimonial for Agent iFrame® Map Search Plus Thank you for adding the map search on my website. Very helpful for anyone viewing listings on my site to pinpoint property location. Thanks again for introducing me to this new addition to improve and add value to my website. Wendy Dupon
Agent iFrame® Map Search has launched Canada-wide as of July 2, 2020. Designed to be highly engaging for the visitor, Agent iFrame® has friendly user controls and a powerful search form. The advanced search fields make it fun and easy to treasure hunt. Clients will return again and again