The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P's” of price, promotion, product, and placement. With the exception of promotion, these factors are difficult for a sales representative to control. Unless an
The online marketing toolkit for sales representatives hasn't changed that much in the past 10 years. We have seen some improvements to reliability and automation. Online advertising seems to be sorting itself out, slowly. Websites are becoming more standardized, and continue to be centralized under major brands. Things will
I am very pleased with my website. The company is very pleasant to work with and their communication skills are excellent. Barbara A.
Squarespace allows real estate agents to build attractive, functional sites with a minimal investment of time and money. It features an assortment of beautiful themes that are designed to work with mobile and desktop browsers. Unfortunately, it's fun and easy personality lacks one thing: a catelogue of plug-ins, especially
Do first-time buyers contact you with requests to show them 'fixer-uppers'? Savvy buyers know this segment of the market has good values for anyone interested in investing some sweat equity. This group can also be high maintenance because they are looking for the right house to fix up, not
Yes, contact us to join our reseller program when you have reached five referrals in one year.
Simple, targeted marketing for niche groups A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It's usually created for search engine marketing and pay-per-click advertising. You've probably seen an ad that goes to a
Real estate marketing budgets are inverse to ROI. Why? Pullig et al published a real estate research paper titled, “Lead Generation – What Really Works?” (2008). The basic data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you'll recognize some
Many thanks – I like it! Sandra C.
Thank you for adding the map search on my website. Very helpful for anyone viewing listings on my site to pinpoint property location. Thanks again for introducing me to this new addition to improve and add value to my website. Wendy D.
Agent iFrame® Map Search has launched Canada-wide as of July 2, 2020. Designed to be highly engaging for the visitor, Agent iFrame® has friendly user controls and a powerful search form. The advanced search fields make it fun and easy to treasure hunt. Clients will return again and again
If you're like most agents, you have probably chosen to use Outlook or GSuite for hosted email. It makes sense because the benefits of permanently archived mail, advanced security, and high delivery rates compensate for the small monthly cost of the service. There are other benefits, too, like online
Organic and PPC advertising Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites. A well-optimized site with pages that feature unique, relevant content will gain search engine ranking for free, which is known as organic traffic. It comes from a
The Internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture, both in terms of how wonderfully efficient it is and the wildly exponential growth of the idea. The website as a
Some people find website technology to be a labyrinth of mystery and contradiction. The idea seems easy enough. You might start by asking a few colleagues what they recommend, talk to their tech guys, and see what fits your budget. The research is going well until someone mentions something
If you have a Wordpress site, there are plug-ins that allow you to optimize the content for search engine ranking. The most popular one is called Yoast SEO, which is produced by a company in the Netherlands. It has over 5 million installations with a rating of 5/5 from
Artificial intelligence is probably the number one news story since the smart phone. The name of the technology certainly captures the imagination. But mainstream AI is really just statistics and semantic relationships that materialize nuances in data patterns. It seems spooky when a search engine knows what we're looking
Shared needs, common interests, and similar lifestyles tend to create lucrative niche markets which allow Realtors to show off their marketing skills. Identifying an unserved niche is exciting because it means you've found a virgin market that may be especially profitable or have an attractive growth trajectory. Finding
Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early 60's. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and subsequently influences how the message is
A recent study by the National Association of Realtors highlighted the issue of keeping up with technology. It was cited as one of the most challenging problems the membership was facing. Perhaps the greatest challenge for non-techies is sorting the fads from the trends so resources are allocated wisely to
Most salespeople are willing to budget for a sensible marketing plan but some worry to the point of inaction. A common response is, “Who knows what new technology will come out next year and make everything obsolete?” Sometimes a personal endorsement persuades coworkers to buy into a hot, new
How is a Realtor® supposed to stand out from her competition online? It's a question that webmasters and marketing assistants hear often and struggle to answer. They do their best to write cheerful website copy but the problem is that everyone says the same thing, and the result is noise.
FOR IMMEDIATE RELEASE TRES Labs 1027 Davie Street, Vancouver, BC V6E 4L2 Toll-free: 877-556-4233 info@realtywebsites.ca TEXT-MESSAGING WEBSITE LISTINGS AND CONTACT FORMS Vancouver, Canada: RealtyWebsites.ca is pleased to announce three industry leading upgrades to Agent iFrame®, a DDF® and IDX listings solution that allows agents to copy-paste automated listings into any
Password security is among the most challenging issues facing businesses today. When a large consumer site is hacked, the email addresses and passwords are sold or shared freely online. It's relatively simple for bad guys to merge databases from different sources and compile a "login profile" for you as an
Are you having difficulty receiving email from a customer or a supplier at your Outlook email account? Sometimes the IP address of a server that sends mail is blocked by Outlook temporarily. If email doesn't resume again, you might try unblocking the sending IP by visiting https://sender.outlook.com. The Microsoft office
In 2017, TRES Labs (realtywebsites.ca) surveyed 250 real estate agents and asked them some questions about real estate investing and decision-making tools. It turns out that approximately one-third of real estate professionals are also investors, having owned at least one rental property at some point. For the remaining group, we
Recently our firm migrated a local 2010 Exchange server to Office 365 for a client. Sadly, the newly created accounts for Outlook 365 kept connecting to the local server, a machine that was not yet ready for decommissioning. We could see this in Outlook>File>Info>Server connection. It always showed exchange.local.server (your