In the world of real estate, not every buyer is looking for the same kind of property. For agents, that creates both a challenge and an opportunity: how do you serve clients with very specific needs—like homes with in-law suites, secondary rentals, or multi-generational layouts—without overwhelming them with listings that don’t fit?

The answer lies in niche landing pages, a flexible and effective strategy that any DIY real estate agent can use. With tools like Agent iFrame®, it’s easier than ever to create targeted listing pages that reflect real client needs and improve your SEO at the same time.

This article explores how one agent team identified a hidden niche and used segmented listing pages to connect buyers with the kinds of homes they were truly searching for.

The Demand for Flexibility

One growing buyer group is newcomers to Canada, many of whom are looking for homes that accommodate extended families or offer the ability to generate rental income. These buyers often search for properties with:

  • In-law suites

  • Basement apartments

  • Secondary entrances

  • Legal duplex zoning

  • Flexible, multi-generational layouts

Traditional listing pages don’t always make it easy to surface these kinds of homes. But buyers are out there, using long-tail keyword searches like “homes with in-law suites” or “income-generating properties” to find exactly what they need.

That’s where niche landing pages come in.

Why Niche Pages Work

A niche page is a landing page on your website dedicated to a specific type of property or buyer need. Instead of showing every available home in a market, it filters listings using keywords and criteria tied to a focused search.

This approach offers three big advantages:

  1. Better SEO – Focused pages have a higher chance of ranking for specific search terms, especially when combined with supporting content.

  2. Improved User Experience – Visitors see listings that match their needs immediately, without having to filter manually.

  3. Stronger Lead Quality – Buyers coming through these pages are more likely to be serious and aligned with your inventory.

How to Build a Niche Page with Agent iFrame

Creating a niche landing page with Agent iFrame is simple and doesn’t require any coding. Here’s how to do it:

  1. Use the Search Tool: Start by entering keywords into the Agent iFrame search box that reflect the kind of property you want to target. For example:

    • “in-law suite”

    • “rental unit”

    • “secondary suite”

  2. Create a New Page

    Add a new landing page to your website with a title like “Homes with In-Law Suites” or “Properties with Rental Income Potential.”

  3. Embed the iFrame

    Paste the filtered URL into your iFrame embed code and place it in the new page.

  4. Add Supporting Content

    For SEO to work, add a short paragraph or two (200–300 words) around the iFrame. This helps search engines understand what the page is about.

Suggested Keyword Phrases for This Niche Page

Here are 10 keyword phrases to consider using in your content and search filters:

  • homes with in-law suites

  • houses with rental potential

  • homes with basement apartments

  • income-generating homes

  • homes with secondary suites

  • legal duplex properties

  • multi-family homes for sale

  • homes with separate entrances

  • investment properties with suites

  • homes with nanny or caregiver suites

Pair these with local area names to improve SEO (e.g., “Mississauga homes with secondary suites”).

Real Results from Focused Pages

Agents using this approach have reported significant results. In one case, websites with well-targeted niche landing pages saw up to 3x more traffic than general listing pages. Why? Because niche pages match the exact search terms buyers are already using.

This strategy not only brings more visitors to your site, it brings the right visitors: people actively looking for what you offer.

For DIY Agents, the Barriers Are Low—and the Rewards Are High

You don’t need a large marketing budget or technical skills to implement this. All it takes is:

  • An understanding of your clients’ needs

  • A few keyword ideas

  • A couple minutes to build a page

Better yet, there are no downsides. You can create as many niche pages as you want with no extra cost—it’s included with your Agent iFrame subscription.

Ready to Try It?

If you’ve been thinking about exploring niche marketing strategies, this is one of the easiest ways to start. Use the tools already available to you through Agent iFrame, and test a few ideas.

As a bonus, new subscribers can take $50 off their first year with the code FRIENDS at checkout.

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