Simple, targeted marketing for niche groups
A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It’s usually created for search engine marketing and pay-per-click advertising. You’ve probably seen an ad that goes to a page with a short description and a lead form. That’s an example of a landing page: it’s an extension of the advertisement. You might have one landing page or a hundred on your website.
When a potential client fills out the form, it goes to your CRM. Hopefully you’re using Constant Contact or Mailchimp already. These programs can send a confirmation email, initiate a drip campaign to send new listings, or do a hundred other things to keep in touch regularly with people who have given you their contact information. The purpose of the landing page is to persuade a visitor to take action by completing a transaction. Completing the form is the transaction; it’s a handshake between you and the client that begins the relationship.
Some REALTORS® have a landing page that allows visitors to sign up for the newest listings. That’s a great start. Some have landing pages that allow visitors to request a CMA or schedule an appointment to discuss agency. Not many agents go the extra step in marketing to create pages that appeal to niche buyers (although some are quite proficient at it). It’s a great way to build your mailing list.
Agent iFrame® allows you to create specialized niche filters easily and deploy them using our proprietary copy-paste system to other websites and social media where you want to show listings. Some of the filters you can create are specific neighbourhoods or towers, vendor financing, condition issues, foreclosures, income suites, and many more. You can probably think of a few target markets on your own while reading this.
Landing pages can be a great way to reach your targeted audience by providing unique and valuable content they can’t find anywhere else.
Questions? Contact us for a personal phone consultation on how your business can benefit from Agent iFrame® Map Search. Ready to buy? Visit the price list to choose a package that’s right for you.
