Many real estate agents face a big challenge: finding enough good listings to make a solid living. One great solution is focusing on new housing developments, especially those using modular construction. This isn’t just a solo effort; it’s about working together as a team within a brokerage.
In real estate, working as a team can make a big difference. When a broker coordinates projects with their sales staff, they can tackle bigger projects, share the workload, and help each other succeed. By focusing on large development projects, the whole team can benefit from a steady stream of listings.
Why Modular Construction?
Modular construction is like building with giant blocks. These homes are put together quickly and cost less than traditional homes. They’re also better for the planet because they create less waste. For buyers looking for modern and efficient homes, modular ones are quite appealing. Modular construction is becoming popular with rental apartment developers because they make sense financially.
Integrating Modular Construction into Business Plans: To get these listings, agents need to partner with people who make modular homes and those who want to develop them. This means talking to the right folks and showing them how selling modular homes can be a win for everyone. It’s all about making connections and fitting everything together like a puzzle. Some brokerages lean into buying the land and acting as executive general contractors.
Understanding the market is key. Agents can work together to figure out where modular construction is needed and how to sell them.
The goal is to form a network that supports these projects from every angle but also one that puts the brokerage in the centre as coordinator and long-term beneficiary. Imagine if your brokerage kept a unit or two from every modular development it worked on. That could mean a monthly dividend for everyone in the office.
Steps to Refocus on Development Listings:
Here’s how agents can start focusing more on development projects:
- Learn about modular construction and what makes it special.
- Talk with your team about targeting these types of projects.
- Reach out to modular home manufacturers and land developers to create partnerships.
- Begin acquiring land for your brokerage to develop!
- Use your brokerage’s strengths to market and promote these homes to consumers.
Conclusion
Focusing on modular construction in housing developments is smart. It helps the environment, saves money, and meets the needs of modern homebuyers. Plus, working as a team can lead to bigger successes for everyone in the brokerage. It’s a step toward a more successful future in real estate. Plus, you’ll never hear the words “I don’t have enough listings” again!
