Buy or Rent? A Video Tutorial for Your Clients
Are your clients asking tough questions about the decision to buy or rent? Benjamin Felix of PWL Capital has produced this high quality explainer video on something he calls the "5% Rule." It looks at the 5% unrecoverable costs for owning and compares that with renting. It works on
Sharepoint or WP for a Brokerage Intranet?
Microsoft SharePoint and WordPress are both popular tools used for developing intranets. However, they have different strengths and weaknesses that should be considered when deciding which one to use for a specific intranet project. Here's a comparison of Microsoft SharePoint and WordPress for developing intranets: Microsoft SharePoint Per Seat
Understanding VOWs
The world of real estate is constantly evolving, and technology has played a major role in this transformation. One of the most important innovations to emerge in recent years is the virtual office website, or VOW. But what exactly is a VOW, and how can it benefit you as
Self-Directed Buyers
Self-directed learning in real estate has become increasingly popular in recent years, as individuals take responsibility for their own education and decision-making. With the rise of virtual office websites (VOWs), the real estate industry is embracing this approach, encouraging buyers and sellers to take control of their own real
Self-Discovery: How Technology is Revolutionizing Real Estate
The real estate industry has undergone significant changes in recent years, with technology playing a vital role in its transformation. With the introduction of digital platforms, home buyers and sellers are now able to take control of their real estate transactions, with a greater sense of transparency and interconnectedness
How to Increase Traffic Without Pay Per Click
1. Leverage social media - Promote your website on various social media platforms and create engaging content that will attract your target audience. 2. Optimize for search engines - Use SEO techniques to ensure that your website is properly indexed and ranked well in search engine results. 3. Create
Consumer Involvement Perspectives
Marketing communication is designed around an effect, or the thoughts that come into the mind of the person experiencing the ad. Marketers identify factors and relationships between variables and coordinate them to produce a desired reaction or association in the mind of the consumer. This is known as a
Aligning Message and Intent
Communication in marketing is a two-way street. The promoter sends a message to interested parties and they are expected to receive the message with the intended meaning. However, this is not always the case. Some marketing messages are received differently than the author intended, which creates a gap or
The Purpose of Communication
Communication is the foundation of integrated marketing so promoters need to understand the basics before they can create a marketing program. The basic model will produce an effect based on how consumers will process the message. This has implications for planning and strategy but also how the response is