Our eMagazine: News, Technology, Insights, and Analysis

How to Use Landing Pages

October 2nd, 2020|Categories: Marketing Tools for Realtors|

Simple, targeted marketing for niche groups A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It's usually created for search engine marketing and pay-per-click advertising. You've probably seen an ad that goes to a

A Study on Lead Generation

September 1st, 2020|Categories: Marketing Tools for Realtors|

Real estate marketing budgets are inverse to ROI. Why? Pullig et al published a real estate research paper titled, “Lead Generation – What Really Works?” (2008). The basic data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you'll recognize some

Very Easy to Use

August 21st, 2020|Categories: Testimonials|

Testimonial for Agent iFrame® Map Search Plus Many thanks – I like it! Sandra Carswell www.cowichanvalleyrealestate.me

Added Value to Website

July 23rd, 2020|Categories: Testimonials|

Testimonial for Agent iFrame® Map Search Plus Thank you for adding the map search on my website. Very helpful for anyone viewing listings on my site to pinpoint property location.  Thanks again for introducing me to this new addition to improve and add value to my website. Wendy Dupon

Troubleshooting WP Forms SMTP and Gsuite Authorization

February 22nd, 2020|Categories: Nuts and Bolts|

If you're like most agents, you have probably chosen to use Outlook or GSuite for hosted email. It makes sense because the benefits of permanently archived mail, advanced security, and high delivery rates compensate for the small monthly cost of the service. There are other benefits, too, like online

Free tools for SEO and PPC

October 28th, 2019|Categories: Marketing Tools for Realtors, Wordpress|

Organic and PPC advertising Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites. A well-optimized site with pages that feature unique, relevant content will gain search engine ranking for free, which is known as organic traffic. It comes from a