Our eMagazine: News, Technology, Insights, and Analysis

Troubleshooting WP Forms SMTP and Gsuite Authorization

February 22nd, 2020|Categories: Nuts and Bolts|

If you're like most agents, you have probably chosen to use Outlook or GSuite for hosted email. It makes sense because the benefits of permanently archived mail, advanced security, and high delivery rates compensate for the small monthly cost of the service. There are other benefits, too, like online

Free tools for SEO and PPC

October 28th, 2019|Categories: Marketing Tools for Realtors, Wordpress|

Organic and PPC advertising Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites. A well-optimized site with pages that feature unique, relevant content will gain search engine ranking for free, which is known as organic traffic. It comes from a

Real estate websites as a mass medium

July 14th, 2019|Categories: Marketing Tools for Realtors|

The Internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture, both in terms of how wonderfully efficient it is and the wildly exponential growth of the idea. The website as a

Receive more leads by using a niche site

January 26th, 2019|Categories: Agent iFrame, Marketing Tools for Realtors|Tags: , , , |

  Shared needs, common interests, and similar lifestyles tend to create lucrative niche markets which allow Realtors to show off their marketing skills. Identifying an unserved niche is exciting because it means you've found a virgin market that may be especially profitable or have an attractive growth trajectory. Finding

The new marketing triangle and social media

December 22nd, 2018|Categories: Marketing Tools for Realtors|Tags: , , , , |

Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early 60's. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and subsequently influences how the message is