How to Use Landing Pages
Simple, targeted marketing for niche groups A landing page, or lead capture page, is a single page in your site that is designed to appeal to a single audience segment. It's usually created for search engine marketing and pay-per-click advertising. You've probably seen an ad that goes to a
A Study on Lead Generation
Real estate marketing budgets are inverse to ROI. Why? Pullig et al published a real estate research paper titled, “Lead Generation – What Really Works?” (2008). The basic data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you'll recognize some
Very Easy to Use
Testimonial for Agent iFrame® Map Search Plus Many thanks – I like it! Sandra Carswell www.cowichanvalleyrealestate.me
Added Value to Website
Testimonial for Agent iFrame® Map Search Plus Thank you for adding the map search on my website. Very helpful for anyone viewing listings on my site to pinpoint property location. Thanks again for introducing me to this new addition to improve and add value to my website. Wendy Dupon
Agent iFrame® Map Search Launched
Agent iFrame® Map Search has launched Canada-wide as of July 2, 2020. Designed to be highly engaging for the visitor, Agent iFrame® has friendly user controls and a powerful search form. The advanced search fields make it fun and easy to treasure hunt. Clients will return again and again
Troubleshooting WP Forms SMTP and Gsuite Authorization
If you're like most agents, you have probably chosen to use Outlook or GSuite for hosted email. It makes sense because the benefits of permanently archived mail, advanced security, and high delivery rates compensate for the small monthly cost of the service. There are other benefits, too, like online
Free tools for SEO and PPC
Organic and PPC advertising Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites. A well-optimized site with pages that feature unique, relevant content will gain search engine ranking for free, which is known as organic traffic. It comes from a
Real estate websites as a mass medium
The Internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture, both in terms of how wonderfully efficient it is and the wildly exponential growth of the idea. The website as a
Websites for new Realtors®
Some people find website technology to be a labyrinth of mystery and contradiction. The idea seems easy enough. You might start by asking a few colleagues what they recommend, talk to their tech guys, and see what fits your budget. The research is going well until someone mentions something