Real estate websites as a mass medium
The Internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture, both in terms of how wonderfully efficient it is and the wildly exponential growth of the idea. The website as a
Websites for new Realtors®
Some people find website technology to be a labyrinth of mystery and contradiction. The idea seems easy enough. You might start by asking a few colleagues what they recommend, talk to their tech guys, and see what fits your budget. The research is going well until someone mentions something
DIY search engine optimization
If you have a Wordpress site, there are plug-ins that allow you to optimize the content for search engine ranking. The most popular one is called Yoast SEO, which is produced by a company in the Netherlands. It has over 5 million installations with a rating of 5/5 from
The new advertising supersystem by Adobe
Artificial intelligence is probably the number one news story since the smart phone. The name of the technology certainly captures the imagination. But mainstream AI is really just statistics and semantic relationships that materialize nuances in data patterns. It seems spooky when a search engine knows what we're looking
Receive more leads by using a niche site
Shared needs, common interests, and similar lifestyles tend to create lucrative niche markets which allow Realtors to show off their marketing skills. Identifying an unserved niche is exciting because it means you've found a virgin market that may be especially profitable or have an attractive growth trajectory. Finding
The new marketing triangle and social media
Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early 60's. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and subsequently influences how the message is
WordPress and the power of blog
A recent study by the National Association of Realtors highlighted the issue of keeping up with technology. It was cited as one of the most challenging problems the membership was facing. Perhaps the greatest challenge for non-techies is sorting the fads from the trends so resources are allocated wisely to
Investing in marketing trends
Most salespeople are willing to budget for a sensible marketing plan but some worry to the point of inaction. A common response is, “Who knows what new technology will come out next year and make everything obsolete?” Sometimes a personal endorsement persuades coworkers to buy into a hot, new
Website content that really differentiates your business: fiduciary duty, full disclosure, privacy, errors & omissions insurance
How is a Realtor® supposed to stand out from her competition online? It's a question that webmasters and marketing assistants hear often and struggle to answer. They do their best to write cheerful website copy but the problem is that everyone says the same thing, and the result is noise.