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Real estate websites as a mass medium

July 14th, 2019|Categories: Marketing Tools for Realtors|

The Internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture, both in terms of how wonderfully efficient it is and the wildly exponential growth of the idea. The website as a

Receive more leads by using a niche site

January 26th, 2019|Categories: Agent iFrame, Marketing Tools for Realtors|Tags: , , , |

  Shared needs, common interests, and similar lifestyles tend to create lucrative niche markets which allow Realtors to show off their marketing skills. Identifying an unserved niche is exciting because it means you've found a virgin market that may be especially profitable or have an attractive growth trajectory. Finding

The new marketing triangle and social media

December 22nd, 2018|Categories: Marketing Tools for Realtors|Tags: , , , , |

Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early 60's. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and subsequently influences how the message is

Website content that really differentiates your business: fiduciary duty, full disclosure, privacy, errors & omissions insurance

September 21st, 2018|Categories: Marketing Tools for Realtors|Tags: , , , |

How is a Realtor® supposed to stand out from her competition online? It's a question that webmasters and marketing assistants hear often and struggle to answer. They do their best to write cheerful website copy but the problem is that everyone says the same thing, and the result is noise.