Our eMagazine: News, Technology, Insights, and Analysis

More Brokerages Abandon the National Association of Realtors

October 7th, 2023|Categories: Real Estate News, Resources for REALTORS|Tags: , , , |

This article in the NY Times discusses the recent decision by the National Association of Realtors (NAR) to allow brokerages to operate as independent entities, thereby enabling them to function without a requirement to join NAR. This move is expected to have significant implications for the real estate industry,

Property Trends for Investors

September 27th, 2023|Categories: Marketing Tools for Realtors|Tags: , , |

Trends in the Canadian Private Apartment Rental Market The Canadian private apartment rental market has witnessed notable trends and changes over the past few years, with data available up to October 2022. This report provides an analysis of key statistics, including the number of private apartment units, vacancy rates,

Is Pay Per Click Right for You?

September 15th, 2023|Categories: Uncategorized|

Pay-per-click (PPC) advertising is a popular marketing strategy for real estate agents. It is a cost-effective way to drive traffic to your website and generate leads. However, there are some issues around this method of advertising that you should be aware of. One of the biggest issues with PPC

Godaddy Sitebuilder & Agent iFrame®

September 1st, 2023|Categories: Uncategorized|

Real estate agents on a budget are always looking for ways to save money while still effectively marketing their business. That’s why our clients are excited to discover Agent iFrame® and its integration with GoDaddy Sitebuilder, among other sites. This powerful combination allows an agent to easily add fully

Agent iFrame® and Squarespace Listings are the DIY Winner

August 17th, 2023|Categories: Uncategorized|

Agent iFrame® works with any website, including Squarespace. It is designed to work with the Data Distribution Facility (DDF®), a system developed by the Canadian Real Estate Association (CREA) that allows agents to have fully automated listings on their websites. This system also allows agents to show listings from

Empowering Receptionists: The Benefits of Community Development Training Programs for Brokerages

August 11th, 2023|Categories: Just for Brokerage Managers, Learn Stuff|Tags: , , , |

Did you know that we design and deliver training programs to help your staff make a contribution to in-house marketing? In today’s fast-paced business world, it is essential for organizations to invest in the professional development of their employees. This is especially true for real estate brokerages, where administrators

The Imperative for Deep Ethics in Real Estate

July 5th, 2023|Categories: Learn Stuff|Tags: , |

A wise old real estate agent once said, "If you have to ask if something is ethical, it probably isn't." Introduction In today's complex business landscape, the need for ethical practices has become more critical than ever. This article explores the significance of deep ethics in business, particularly concerning

Renting vs. Buying a Property: An In-depth Analysis for the Canadian Market

June 27th, 2023|Categories: Learn Stuff, Marketing Tools for Realtors|Tags: , |

Introduction The decision to rent or buy a property is a crucial financial choice that can significantly impact one's long-term financial well-being. This article provides a comprehensive analysis of the factors to consider when deciding between renting and buying a property in the Canadian market. Aimed at an educated

Enhance Your Canadian Real Estate Website with Agent iFrame® on Wix

June 15th, 2023|Categories: Agent iFrame, DDF Listings News and Products|Tags: , , |

In today's digital age, having a professional and functional website is crucial for Canadian real estate agents and webmasters know it. With the rise of online property listings, it is essential to provide potential buyers and sellers with a seamless browsing experience. While Wix.com offers a wonderful array of