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Market Segmentation in Real Estate
The real estate market tends to be segmented into two distinct categories: buyers and sellers. From there, it is usually segmented into categories such as
The Consumer Decision Process Part 2: The Information Search
Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and
The Consumer Decision Process
The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this
Are You Ready For Integrated Promoting?
Promotional management requires a good understanding of the various moving parts in a promotional plan. When the promotional mix presents messaging to the right
The Internet has become the de facto standard for reaching customers as online advertising is now more relevant to real estate promoters than print.
Promoting Your Agency
There are four basic markets a real estate sales representative may wish to advertise into. These are consumers, businesses, professionals, and the trade. Each
Marketing or Promotion?
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the