Cambridge Association of REALTORS® (CAR) VOW Listings

Cambridge Association of REALTORS® (CAR) VOW Listings


Rather than decide which consumers might become clients, why not make your life easier and let them all in? Agent iFrame® VOW solves the puzzle of how to screen prospects gently and nurture them effectively.

When a potential client contacts you, they are somewhere on a spectrum of readiness for home ownership. They want to learn about the real estate market in a way that is comfortable for them. You can make it easier, and more fun, by providing a VOW portal that they can explore on their own.

Price shown is per month.

Note: ITSO Systems charges a VOW access fee of $1500 per year to brokerages OR individual agents. The fee is payable directly to ITSO Systems through your board. Brokerages may share a single master account with their sales representatives to benefit from economies of scale. All inquiries go to the advertising agent, not the brokerage or the listing agent (if different).

Questions? Call us at 877-556-4233 or request a demo.



  • All the features of Agent iFrame® with enhanced data from the ITSO VOW database
  • Your photo and logo prominently displayed on all listing details pages
  • VOW listings for CAR (Cambridge Association of REALTORS®)
  • and other boards in the ITSO data feed
  • Detailed map that shows pin locations of active properties side-by-side with sold properties
  • Active, conditional/pending, sold with final price, and expired listings with agent commissions
  • Advanced search fields for treasure hunting, value prospecting, and what-if scenarios
  • Listing details page with full screen slideshow, property details, full contact information, contact form, mortgage calculator
  • Built-in text messaging and transactional email from listing inquiry forms [simple_tooltip content=’Transactional email is used extensively in e-commerce when messages like password resets and receipts must have the highest possible delivery rate. Text messaging allows you to approve VOW access and call prospects back immediately.’]ⓘ[/simple_tooltip]
  • Includes an SMS-enabled generic contact form – use anywhere you can paste HTML [simple_tooltip content=’Replace forms on all your websites to benefit from transactional email and text messaging.’]ⓘ[/simple_tooltip]
  • Exportable archive of contacts that can be imported into your CMS software
  • Fully responsive for mobile and tablets, iPhone and Android
  • Use Google Analytics to measure conversion of website visitors to actual clients – a milestone for real estate websites

Technical requirements

  • None. Agent iFrame® VOW works as a standalone map or can be embedded into any website [simple_tooltip content=’Your website must be able to accept HTML.’]ⓘ[/simple_tooltip]
  • Optional: Need a new website or want to update your existing site? Contact us today for a quote.


  • Sign up using the purchase button on this page
  • Initialize your account at ITSO (shared brokerage or individual)
  • Receive your map codes
  • Set filters and zoom to create an initial page load view
  • Copy-paste VOW maps or links into as many different websites as you like [simple_tooltip content=’Automated listings in many different sites, social media, and community pages will result in more subscribers compared to a single location.’]ⓘ[/simple_tooltip]
  • No other configuration is needed for it to work right away
  • No admin area, dashboard, or account logins to manage
  • Toll-free phone support for you and your webmaster: 1-877-556-4233

Data included in VOW

  • All listings (residential, multi-residential, land, agricultural, commercial) where the status equals:
    • Active
    • Conditional
    • Pending
    • Sold
    • Expired
    • Cancelled
    • Suspended
  • In addition to typical property information:
    • Two years of previous sold prices
      Two years of pending sold prices
    • Co-operating brokerage commission

Data not included in VOW

  • Conditional sale (CS & NS) details
  • Brokerage remarks
  • Showing requirements
  • Instructions
  • Contact information after expiry
  • Deposit
  • Mortgage information
  • Seller/tenant personal information
  • Lockbox information

What is the concept behind a virtual office website?

The MLS contains protected information that is available to consumers only when they enter into a bona fide agency relationship. A VOW gives the consumer self-serve access to enhanced data and selling prices. The benefit to agents is that registered users may be characterized as clients under contract. Agent iFrame® VOW enables agents to scale their customer service by automating the buyer agency process and provide a research framework for sellers.

Why is this type of consumer portal called a virtual office website?

In the early days of the Internet, a virtual office website was a password-protected space where customers could connect with a business online. They were used wherever a “virtual office” was helpful for sales and customer service, similar to password-protected “virtual stores,” such as Today, the term is used mostly in the real estate industry to describe a type of portal where consumers can access information that is only available through a real estate agent when they become a client.

Is Agent iFrame® VOW a website? I already have a website and don’t want another one.

Agent iFrame® VOW is not a separate website. It is a map portal that you can embed in your website or use as a standalone page. When it’s embedded, the VOW will look like part of your existing site. To share your VOW, send a potential client a link to your VOW page or directly to the mapped listings. Once there, they will be able to subscribe through a simple form that asks for contact information and a property wish list. You’ll receive an email and a text to approve the subscription. Simply respond to either one and your new client will get immediate access.



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